By becoming a member of National Garden Bureau, you will benefit from an ever-expanding audience of gardeners – from those with small urban gardens of containers, hanging baskets and balconies to those with a large garden plot or acreage.
NGB is committed to helping the horticulture industry grow by developing new programs and member benefits that increase the public’s love and excitement of gardening.
The National Garden Bureau welcomes horticulture industry companies (all along the chain of distribution), book authors, podcasters, bloggers, online garden course creators, students, educators, master gardeners and gardening enthusiasts to become members. Dues help provide resources including communications centered on you, your products and company to our community of active and engaged gardeners.
Becoming a member of National Garden Bureau gives you the attention and engagement of the end-user gardening community from fresh novices to seasoned professionals. Our audience is ever expanding and offers a direct link between the garden community and influencers with the industry members who make it all happen.
The NGB community of over 102,000 social followers is ever expanding, engaged, and inquiring. We feature and mention member products throughout the year in NGB social media especially during the gardening season when interest is very high. Members may also be featured in our enewsletter sent to 27,000 subscribers over 30 times a year.
Facebook Demographics
79 Female/21% Male
72% are 18-44
Instagram Demographics
56% are ages 18-44
Monthly Enewsletter
34K Subscribers
The National Garden Bureau website offers opportunities for all member types to reach consumers who are seeking out information related to gardening. The growing NGB site has over 235,000 users with 275,000 sessions each year. SEO savvy marketers will be impressed to know it has a 53 Domain Authority (per Moz.com) making it a good site to obtain backlinks to your website.
Garden lovers use the new plants and varieties and combination plant areas of our site to get ideas and select the plants and combinations for their gardens. Breeders, growers and retailers can feature plants in these areas of the site.
Each year, NGB selects and promotes one annual, perennial, bulb, edible, houseplant and flowering shrub as our “Year of the” crops. Members who sell these plants may advertise on our “Year Of” pages as part of their membership.
Customers appreciate growing tips and inspiration for enjoying popular plant varieties. Members have the opportunity for guest posting on the popular NGB “Inspirations” blog. The NGB site has a 53 Domain Authority.
Have a product gardeners should know about? As a member, you have the opportunity to feature gardening books, décor, gear and tools on the NGB featured products page. Outstanding new garden products may compete for recognition as a Green Thumb Award winner.
Select membership categories have the opportunity to conduct a one-hour long webinar in the “Ask the Experts” program. NGB webinars are promoted to the NGB community, are free to consumers, and available on demand on the NGB website.
Green Thumb AwardNGB Members at the $1,000 level and higher are allowed to enter their new plants and products into the esteemed Green Thumb Award at no additional fee. Members at the $500 level are allowed one item for a $250 entry fee. Details and entry forms can be found here.
National Garden Bureau gives our breeders, sales and marketing teams a direct connection with consumers which allows us to reach a broader audience and build awareness for our new garden vegetable varieties.”
The industry needs an industry marketing organization like National Garden Bureau to do consumer outreach.”
