NGB membership connects garden product manufacturers with the engaged, purchase-ready audience that grows America’s gardens. This membership is designed for manufacturers and brands of hard goods, garden tools, soil and growing media, containers, décor, and related garden products.
You make the tools, containers, soils, and supplies that bring gardens to life. The National Garden Bureau connects you to the gardeners who need them. Since 1920, NGB has been the trusted marketing arm of the gardening industry — and our audience of passionate home gardeners comes to us specifically looking for products they can buy and trust. As an NGB Products member, your brand sits alongside the most respected names in horticulture, with year-round visibility, editorial credibility, and direct paths to purchase.
| Level | Best For |
|---|---|
| Platinum ($5,750/yr) | Established brands seeking maximum visibility and category leadership |
| Gold ($4,025/yr) | Growth-stage companies ready to scale their consumer presence |
| Silver ($2,400/yr) | Companies building brand awareness with a targeted, trusted audience |
| Sponsor ($1,200/yr) | Newer brands or those entering the NGB ecosystem |
| Member ($750/yr) | Companies seeking credibility and a foothold in the NGB community |
Tap the + sign to learn more about each benefit.
| wdt_ID | Membership Levels | Platinum | Gold | Silver | Sponsor | Member | Examples |
|---|---|---|---|---|---|---|---|
| 83 | Pricing | $5750/yr | $4025/yr | $2400/yr | $1200/yr | $750/yr | |
| 84 | Garden Products featured with eCommerce link | 12 | 9 | 6 | 3 | 1 | View Example |
| 85 | Products in Green Thumb Award program | 4 | 3 | 2 | 1 | 1 for a fee | View Example |
| 86 | Ads in NGB newsletter | 12 | 9 | 6 | 3 | 1 | View Example |
| 87 | Ads on NGB website | 12 | 9 | 6 | 3 | 1 | View Example |
| 88 | eCommerce links on "Shop Our Members" page | 1 | 1 | 1 | 1 | 1 | View Example |
| 89 | Panelist on "Ask the Experts" webinar | 4 | 3 | 2 | 1 | none | View Example |
| 90 | Guest post on NGB's blog | 3 | 2 | 1 | none | none | View Example |
| 91 | Links to your YouTube channel | yes | yes | yes | yes | no | View Example |
| 92 | Your Videos shared on NGB social | 4 | 3 | 2 | 1 | none | |
| 93 | Backlinks to your website | 25 | 20 | 15 | 10 | 5 | |
| 94 | Free access to NGB content | yes | yes | yes | yes | yes | |
| 95 | Referrals to journalists | yes | yes | yes | yes | yes | |
| 96 | Social media mentions | 12 | 9 | 6 | 3 | 1 | |
| 97 | Listing in NGB Member Directory | yes | yes | yes | yes | yes | View Example |
| 98 | Total "touchpoints" | 89 | 68 | 47 | 26 | 10 |
Complete the application below to join as an NGB Garden Products member. Questions? Contact us at 630-963-0770 or reach out through our contact page.
